The evaluation of each application is based on many factors, but the five following criteria are the most important:
- Creativity (originality of idea);
- Potential (longevity, actualization and profitability of idea);
- Goodness (How does the product/service impact or improves the world?);
- Traction (Market traction with regards to sales, users and marketing exposure);
- Team / People (who is the team and how will they make the company a success?).