The evaluation of each application is based on many factors, but the following five criteria are the most important:
• Creativity (Originality and uniqueness of idea)
• Potential (Longevity, actualization, and profitability of idea)
• Goodness (How does the product or service impact/improve the world)
• Traction (Market traction with regard to sales, users, and marketing exposures)
• Team / People (Who is the team and how will they make the company a success)