How are artists chosen to play the Music Festival?

The SXSW Music Festival programming staff and additional team members listen to and evaluate each act on their originality, technical ability, songwriting skills, career establishment, and overall artistry. Every application is reviewed by multiple parties, then invitations are extended to those selected to perform.  Because of the number of applications each year, it is unfortunately not possible to showcase every deserving act that applies.

Powered by Zendesk