The SXSW Music Festival programming team reviews and evaluates applicants according to originality, technical ability, songwriting skills, and career trajectory. The goal of the SXSW Music Festival is to further the careers of artists, so the programming team also takes into account social media presence, streaming numbers, show experience and milestones such as release timelines and tour scheduling. Every application is evaluated by multiple parties, then invitations are extended to those selected to showcase. As SXSW receives a large number of applications each year, it is unfortunately not possible to invite and accommodate every great artist that applies.