How are artists chosen to play at the SXSW Music Festival?

The SXSW Music Festival programming staff review  and evaluate the acts according to originality, technical ability, songwriting skills, career trajectory and overall artistry. Every application is listened to  and evaluated by multiple parties, then invitations are extended to those selected to showcase. As SXSW receives a large number of applications each year, it is unfortunately not possible to invite and accommodate every great act who applies.

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