The Launch Advisory Board, consisting of education industry experts and venture capitalists, will review each application to make sure that they all meet requirements, and review each entry to decide which startups should be selected as participating finalists and semifinalists.
The evaluation of each company is based on many factors, but the five main criteria are: Creativity (Originality of idea); Potential (Longevity, actualization and profitability of idea); Functionality (Usability of interface for idea); Team / People (Who is your team and how will they make your company a success); and Impact (Potential to improve educational outcomes especially for underserved student populations).