A: SXSW and SXSW EDU connect participants with press through an opt-in system where accredited media choose to share their contact information with specific participant categories (filmmakers, musicians, speakers, and/or brands). We only provide contact details for press who have explicitly opted-in to be contacted. The press list is typically provided on Friday, February 20, 2026.
Beyond press contacts, we offer PR support including press outreach and marketing strategy tips, a curated list of experienced publicists who have represented clients at SXSW, dedicated interview spaces, Media Village booking information, and additional promotional resources to help participants maximize their success.