Each online video player counts plays on their platform differently. Over the past few years we have discovered that play counts may not always be accurate.
Sometimes a play is recorded every time the content is started. That means if it’s been paused, rewound, or reloaded the view count might grow. We’ve also discovered that many times plays acquired through native apps on AppleTV or other streaming devices often don’t count plays at all. It's important to note that each platform may not fully account for the nuances in viewer data.
We highly recommend that you check out the fine print regarding plays on your preferred viewer platform.
As one example, here are helpful articles from Vimeo that details their analytics: “Analytics FAQ" and "How accurate are the analytics coming from third-party devices like the Apple TV and Roku?"
We can assure you that we watch and fully consider every eligible project submitted to us within our submission deadline period.