What is the SXSW Music Festival?

The SXSW Music Festival invites artists, industry professionals, and fans from all over the world to Austin, Texas for a week-long celebration of musical performance and culture. Attendees and participants alike experience performances by iconic artists, make professional connections, elevate their musical careers, and discover the next wave of musical talent.

Each year, the Music Festival hosts over two thousand official Artist Showcases, curated by record labels, booking agencies, management and PR firms, export offices, publishers, media outlets, lifestyle brands, festivals and more, drawing on a pool of artists looking to enhance their careers by reaching new audiences.

For more information, visit the Music Festival page.

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