MUSIC VIDEOS: What is the SXSW premiere and eligibility policy for music videos?

These are the Music Video eligibility requirements for SXSW:

Eligible: To be eligible for SXSW 2023, your project must have been completed in 2021, 2022 or be on track for completion in early 2023. 

SXSW does not place any restrictions on the premiere status of music videos. The vast majority of music videos screened at SXSW will have premiered online prior to the festival. 

It’s important to note that only OFFICIAL ARTIST APPROVED Music Videos are eligible for SXSW.

"OFFICIAL ARTIST APPROVED" means that the music video should be the official music video for that song by that artist, that is, the artist and/or label commissioned the video and have approved the creation.

These are the SXSW Music Video Premiere Status Definitions:

World Premiere: Your project has:

  1. not screened theatrically in any country prior to SXSW, whether at a film festival or other ticketed public theatrical exhibition
  2. not been broadcast or streamed on television in any country prior to SXSW 
  3. not been available for any period of time prior to SXSW on the Internet
  4. not been released via any home video or other public distribution platform (Blu-ray, DVD, streaming, VOD, etc.) in any country prior to SXSW.

International Premiere: Your project has:

  1. not screened theatrically outside of its country or countries of origin prior to SXSW, whether at a film festival or other ticketed public theatrical exhibition
  2. not been broadcast or streamed on television in any country prior to SXSW 
  3. not been available via the Internet for any period of time prior to SXSW 
  4. not been released via any home video or other public distribution platform (Blu-ray, DVD, streaming, VOD, etc.) in any country prior to SXSW

North American Premiere: Your project has: 

  1. not screened theatrically in the U.S., Canada, or Mexico prior to SXSW, whether at a film festival or other ticketed public theatrical exhibition
  2. not been broadcast or streamed on television in any country prior to SXSW 
  3. not been available via the Internet for any period of time prior to SXSW 
  4. not been released via any home video or other public distribution platform (Blu-ray, DVD, streaming, VOD, etc.) in any country prior to SXSW

U.S. Premiere: Your project has:

  1. not screened theatrically in the U.S. prior to SXSW, whether at a film festival or other ticketed public theatrical exhibition
  2. not been broadcast or streamed on television in any country prior to SXSW 
  3. not been available via the Internet for any period of time prior to SXSW 
  4. not been released via any home video or other public distribution platform (Blu-ray, DVD, streaming, VOD, etc.) in any country prior to SXSW

Texas Premiere: Your project has:

  1. not screened theatrically in Texas prior to SXSW, whether at a film festival or other ticketed public theatrical exhibition
  2. not been broadcast or streamed on television in any country prior to SXSW 
  3. not been available via the Internet for any period of time prior to SXSW 
  4. not been released via any home video or other public distribution platform (Blu-ray, DVD, streaming, VOD, etc.) in any country prior to SXSW

Austin Premiere: Your project has:

  1. not screened theatrically in Austin prior to SXSW, whether at a film festival or other ticketed public theatrical exhibition
  2. not been broadcast or streamed on television in any country prior to SXSW 
  3. not been available via the Internet for any period of time prior to SXSW 
  4. not been released via any home video or other public distribution platform (Blu-ray, DVD, streaming, VOD, etc.) in any country prior to SXSW

Not a Premiere: Your project has either: 

  1. screened theatrically in Austin at a film festival prior to SXSW
  2. been released in a country other than the U.S. via television broadcast or theatrical screening before SXSW
  3. been broadcast or streamed on television
  4. been made available publicly via the Internet.

To submit your music video to SXSW, click here.

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