MUSIC VIDEOS: What is the SXSW premiere and eligibility policy for music videos?

These are the Music Video eligibility requirements for SXSW:

Eligible: To be eligible for SXSW 2021, your project must have been completed in 2019, 2020or be on track for completion in early 2021. 

These are the SXSW Music Video Premiere Status Definitions:

  • World Premiere: Your project has not screened theatrically prior to SXSW, whether at a film festival or other ticketed public theatrical exhibition, and has not been broadcast or streamed on television or the Internet or released via any home video or other public distribution platform (Blu-ray, DVD, streaming, VOD, etc.) in any country prior to SXSW.
  • International Premiere: Your project has not screened theatrically outside of its country or countries of origin prior to SXSW, whether at a film festival or other ticketed public theatrical exhibition, and has not been broadcast or streamed on television or the Internet or released via any home video or other public distribution platform (Blu-ray, DVD, streaming, VOD, etc.) in any country prior to SXSW.
  • North American Premiere: Your project has not screened theatrically in the U.S., Canada, or Mexico prior to SXSW, whether at a film festival or other ticketed public theatrical exhibition, and has not been broadcast or streamed on television or the Internet or released via any home video or other public distribution platform (Blu-ray, DVD, streaming, VOD, etc.) in any country prior to SXSW.
  • U.S. Premiere: Your project has not screened theatrically in the U.S. prior to SXSW, whether at a film festival or other ticketed public theatrical exhibition, and has not been broadcast or streamed on television or the Internet or released via any home video or other public distribution platform (Blu-ray, DVD, streaming, VOD, etc.) in any country prior to SXSW.
  • Texas Premiere: Your project has not screened theatrically in Texas prior to SXSW, whether at a film festival or other ticketed public theatrical exhibition, and has not been broadcast or streamed on television or the Internet or released via any home video or other public distribution platform (Blu-ray, DVD, streaming, VOD, etc.) in any country prior to SXSW.
  • Austin Premiere: Your project has not screened theatrically in Austin prior to SXSW, whether at a film festival or other ticketed public theatrical exhibition and has not been broadcast or streamed on television or the Internet or released via any home video or other public distribution platform (Blu-ray, DVD, streaming, VOD, etc.) in any country prior to SXSW.
  • Not A Premiere: Your project has screened publicly in Austin, or has been broadcast on television, has been (or is currently) publicly available online for a limited amount of time, or is now publicly available online for the foreseeable future.

SXSW does not place any restrictions on the premiere status of music videos. The vast majority of music videos screened at SXSW will have premiered online prior to the festival.
It’s important to note that only OFFICIAL ARTIST APPROVED Music Videos are eligible for SXSW.

"OFFICIAL ARTIST APPROVED" means that the music video should be the official music video for that song by that artist. As in, the artist and/or label commissioned the video and have approved their creation.

To submit your music video to SXSW, click here.

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