What are the key judging criteria when reviewing companies in the pre-event online application process?

The evaluation of each application is based on many factors, but the five following criteria are the most important:

Creativity (originality of idea); Potential (longevity, actualization and profitability); Functionality (usability of interface); Goodness (How does the product/service impact or improves the world?); Team / People (who is your team and how will they make your company a success?).

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