How are artists chosen to perform at SXSW Online?

In lieu of our standard showcase application system, Music Festival programming is being curated by the SXSW Music Festival staff with showcase presenters, artists and partners who were scheduled for the 2020 event being given priority consideration for SXSW Online 2021.

While priority is being given to those invited to participate in the 2020 event, the number of acts we are able to showcase during SXSW Online will be a significantly smaller percentage of the 1800-2000 that we have typically programmed in recent years for the SXSW Music Festival.

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