SXSW began as a music fest in 1987, and in 1994, Film and Interactive were added. Of course SXSW Film loves great music films, and welcomes the opportunity to tie in with SXSW Music, but music films are by no means the only kinds of film we show, and it happens to be an extremely competitive category. SXSW Music features over 2,000 bands. SXSW Film & TV screens about 100 features and 130 shorts, of which only a handful are specifically centered on music. We are, first and foremost, a film and television festival (and conference), and look for works that are great cinematically in addition to their compelling subject matter.