SXSW began as a music fest in 1987, and in 1994, Film and Interactive were added. Of course SXSW Film loves great music films, and welcomes the opportunity to tie in with SXSW Music, but music films are by no means the only kinds of film we show, and it happens to be an extremely competitive category. SXSW Music features over 2,000 bands. SXSW Film screens about 130 features, and 100 shorts, of which only a handful are specifically music films. We are, first and foremost, a FILM festival (and conference), and look for films that are great cinematically in addition to their compelling subject matter.