We are, first and foremost, a Film & TV festival and conference, and look for projects that are great cinematically in addition to their compelling subject matter. SXSW began as a music festival in 1987, and in 1994, Film and Interactive were added. SXSW Film & TV loves great music films and welcomes the opportunity to tie in with SXSW Music. Music films are by no means the only kinds of film we show. SXSW Film & TV screens about 100 features and 130 shorts, of which only a handful are specifically music films.