A company's product or service must:
- Have launched no earlier than January 1, 2017.
- Have not launched after June 4, 2019.
- Be incorporated with a management team and public-facing website.
- Be able to convey a sustainable business model.
- Be able to demonstrate user traction, engagement and adoption metrics.
- Not have raised over $5 million in funds from combined funding sources at time of application.