How does SXSW promote official Showcasing Artists?

SXSW promotes showcasing artists in a number of ways — each performing artist is listed on our online schedule and benefits from social media promotions on SXSW channels. At least one of each artist's songs is featured on our Official SXSW 2022 Spotify and Apple Music playlists, and a music video is featured on our 2022 SXSW Music Videos Youtube Playlist.

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