How do I submit a Music Showcase Application?


Music Showcase Applications for SXSW 2020 are now closed.

  • Go to
  • You must have a SXSW ID account to fill out an application. Click "Sign In" at the top right of the page, then either log in or create an account.
  • When you are logged in, click "Apply Now" to open the application.
  • Complete the registration form. Required fields are indicated with an asterisk.
  • Click "Submit Application".
  • On the next page, click "Checkout Now".
  • Enter your payment information, read and agree to the terms and conditions, and click "Confirm Purchase"
  • On the next page, you must click "Complete Your Purchase" to finish the transaction.
  • A confirmation email will be sent to the person listed as the Primary Contact.
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