What if I am not selected as an SXSW Release It finalist, but would still like to attend the SXSW Conference & Festivals?

If your SXSW Release It entry is not accepted, you will receive a special coupon allowing you to register to attend the SXSW Conference & Festivals at the early-bird rate. If securing a hotel room in the immediate vicinity of the Austin Convention Center is a priority and you definitely plan on attending the event, you should consider registering now. Do not register if you are not sure that you will be attending the event, as registrations are non-refundable.

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