Why does SXSW ask for programming ideas nine months before the event? How can SXSW cover the latest trends and ideas?

Across the board, SXSW celebrates creativity, innovation and inspiration. Big-picture concepts like this don’t change all that much month-to-month. The sooner we can put together an exciting array of sessions for the event, the easier it is for our community to plan for their time at SXSW. Don't worry, we leave some slots open until January and February to allow room for late-breaking developments.

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