What are the key judging criteria when reviewing companies in the pre-event online application process?

The evaluation of each application is based on many factors, but the five following criteria are the most important:

Creativity (originality of idea); Potential (longevity, actualization and profitability); Functionality (usability of interface); Goodness (How does the product/service impact or improves the world?); Team / People (who is your team and how will they make your company a success?).

What will the winners receive?

The winning companies will receive prize packages containing valuable tech-related goodies. They will also be given photo and interview opportunities with the attending technology and venture press, placing them in the spotlight as leaders in the future of technology. The winning prizes include two (2) Interactive badges for the 2017 SXSW Interactive event, various SXSW Accelerator sponsor gifts and, most importantly, the opportunity to receive exposure to the SXSW audience looking out for the latest in cutting-edge technology. Additional prizes will be announced as the event date approaches.

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