Most important, complete your profile for sxsw.com via your exhibitor admin link. Print and digital advertising in SXSWORLD and the Program Guides is a proven means of promotion. An account executive can suggest additional custom opportunities. You can also utilize SXSocial, a networking and scheduling service, to connect with other SXSW registrants. PR Newswire offers SXSW exhibitors special rates on their services (visit your exhibitor admin link for details).