How are artists chosen to play the Music Festival?

The SXSW Music Festival programming staff and additional team members listen to and grade the acts according to originality, technical ability, songwriting skills, career establishment, and overall artistry. Every application is graded and reviewed by multiple parties, then invitations are extended to those selected to perform.  As SXSW receives a large number of applications each year, it is unfortunately not possible to invite and accommodate every great act who applies.

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