I had a cast and crew screening of my film in Austin, but it hasn't played anywhere else in Austin. Does this mean it's ineligible for SXSW?

No, your film is still eligible. However, films that have played in Austin in a theatrical setting to a general-public audience are ineligible. The only exceptions are shorts that have played solely in conjunction with the University of Texas. Private cast and crew screenings are fine. 

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