How is SXSW Music different than other music conferences and festivals?

SXSW Music is an event primarily geared toward various members of the industry and media. It is a promotional platform for those participating, whether they are panelists, businesses or artists. The large number of interviews, discussions, presentations and special events that make up the SXSW Music Conference in addition to the sheer volume of musical performances alone sets SXSW worlds apart from other conferences and festivals. Last year, more than 2,200 bands representing 62 countries performed on over 100 stages throughout the six nights of the festival.

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