So, SXSW Interactive is just one big party, right?

No, SXSW is NOT one big party. Yes, there are a lot of evening events. These evening events facilitate the extremely important networking process that begins during the various daytime activities. This networking process leads to new ideas, new business opportunities, new ventures and new relationships. But, if you are simply looking for a place to party, SXSW Interactive is probably not the right event for you.

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