As a company, SXSW does not share press lists. The best way to connect with press is via Eco Social. If you are registered, you have access to search for and network with other registrants.
To locate registered members of the press, please login and click the "Directory" search on the left side of the page then click the tab for "Advanced Search." You will be able to search for people by name, location, industry, company and more. Look for members of the press under "Company type" by "Media Print," "Media Radio," "Media TV " and "Media Electronic."